Three Little Lunas
Everything needed to make something on-brand. The paste-into-Claude version of this lives in Brand/BRAND_BLOCK.md — this page is what it should produce.
Grouped by family, darkest to lightest, neutrals last. Linen or soft white is the ground unless the piece is meant to feel like night. One dark band per graphic. Brick is punctuation — a button, a rule, one word — never a field.
Greens Forest is the brand. Sage only ever draws a line.
#405636Primary dark · white text#8B9678Rules · quiet bordersWaters Two depths of the same water. Deep water goes under the footer.
#1F5265Footers · deepest bands#3F7D85Secondary dark · white textEarths Brick is punctuation, not a field. Clay and bloom rose warm it.
#A5533DThe accent · sparingly#B5764CWarm mid#D9927EWhimsy · rarelySands The light bands. All three take dark text, none take white.
#DDC77EHairlines · on-dark eyebrows#D4C6A8Image underlay#E2D4B6Light band · dark textWhimsy One colour, used almost never. Ceremony and readings only.
#9C86AEWhimsy · rarelyNeutrals Darkest to lightest. Text at the top, ground at the bottom.
#332F29Body text · never #000#5E574CSecondary text#F3EDE1Page ground#FFFDF8Cards · never #FFFMarcellus for display, Karla for everything else. Modular scale, ratio 1.25. Marcellus ships one weight — never bold it, never fake-bold it.
Moon-phase divider — the one divider, used across everything.
Crystal bowls, chimes, and gong. Monthly at Terra Luna and in studios across the city.
See dates →A reset for your energy body. Non-invasive, restorative, and quietly effective.
Book now →Portraits and feature images use the arch radius.
One pattern per graphic. Always behind content. Never above 0.30 opacity.
Earth's texture
Vertical culms with nodes. The grove is a real place she teaches in, and the form is already the brand's grammar — vertical, rhythmic, segmented.
Quiet texture
Vertical dotted threads. The lightest of the four. It was reading as ruled notepaper under body copy, so it now sits at 0.10 — present, not legible.
Night only
Crescents and gold dots. Dark grounds only — it disappears on anything light.
No pattern
Most bands need nothing. When in doubt, this.
Expansion is remembering how limitless you’ve always been.
#000 or pure white #FFFMentorship · Privates · Groups · Events. Plain nouns for how someone actually arrives, not a metaphor they have to decode. Each keeps its colour: forest, teal, brick, sand. Use these labels verbatim on site, in OfferingTree, and on any partner graphic.
Retired, do not revive. Earth · Water · Fire · Air made claims that are not true — sound is not water, Reiki is not fire. Ground · Release · Awaken · Expand replaced them for a while and was also dropped: the verbs described a feeling, not a thing you can book. The elements survive only as the palette.
Marcellus and Karla are Google Fonts. In a normal HTML page or on the site, link them. In a locked-down artifact or an emailed asset they may not load — fall back to Georgia for display and the system sans for body, and do not substitute a different personality. No Playfair, no Cormorant, no Montserrat.